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Peel Insights vs Metrilo (2026)

Both are ai analytics tools for online stores. Here is how they compare.

Peel InsightsMetrilo
One-linerAutomated analytics with AI insights on LTV, retention, and cohorts.Ecommerce analytics and CRM platform tracking customer lifetime value and retention.
Best forDTC brands wanting automated retention and cohort analyticsGrowing stores wanting analytics and CRM in one tool
PricingFree tier + paid (verify current pricing)Paid, from ~$119/mo (verify current pricing)
Free tierYesNo
Visit Peel Insights →Visit Metrilo →

Peel Insights vs Metrilo: which should you pick?

Peel Insights is the better pick for dTC brands wanting automated retention and cohort analytics. Highlight: deep retention metrics, though most valuable for repeat-purchase brands. Metrilo makes more sense for growing stores wanting analytics and CRM in one tool. Highlight: combines analytics with lightweight CRM, though no free tier. If budget is the deciding factor, Peel Insights is the lower-risk starting point — it has a free tier and Metrilo does not.

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